Lroc
Travel in Port Elizabeth

Your Land Rover, old or new, is your passport to an adventurous lifestyle and these are the reasons why this club exists – start living your adventure today.

Reg Whitley was 48 years old and worked as a diamond cutter and machinist and owned a 1960 Series II Long Wheel Base station wagon. Bill’s slides on his various trips and trophies as well as his stories on the rallies he had attended in Solihull, resulted in the formation of a Southern African Land Rover Owners’ club. Sandy ditches, stiff climbs and not one vehicle getting stuck in the swamp, had the spectators claiming that this was some of the finest entertainment they had seen in years. Three Land Rovers, with heavily laden trailers, set off to bag a few trophies. He re-assembled and pulling his two ton trailer for the next 400 miles on three pistons, he arrived at camp where he knew he could rely on his trusty LROC members to assist him with spares. Oh yes, way back in 1963, some of our members where journeying through Africa, making modifications to their vehicles, like specially fitted tanks to carry extra petrol, a tank to carry drinking water, gas stove and a double bunk bed with ample storage space below. Club socials also made their appearance with roaring log fires and mounds of juicy steaks. The club has now celebrated its 55th anniversary and is still organizing safaris (now called long trips), rallies (now called trials), socials, film evenings, away weekends and technical talks. The great bond that existed between the members of the Land Rover Owners Club all those years ago still exists today, ensuring that, no matter where you may be, the members of the Land Rover Owners Club can always be relied on for help and assistance. These include bringing together the owners of Land Rovers, organizing events for members and encouraging members in the proper use and maintenance of their Land Rovers. Over the past decade or so, the club has gone from strength to strength and is recognized in the industry as one of the most prestigious off-road clubs to be associated with, renowned for its good conduct and always striving to ensure that its members will be welcomed back to venues it has visited. Membership is open to all ages, races, languages and creeds, with one proviso and that is a passion for Land Rovers. On a person becoming a member, the family unit is automatically enrolled and this includes dependent children, who often go on to join as full members in their own right once they own a Land Rover. Some events are aimed specifically at the younger folk such as the children’s Christmas party weekend which includes a kiddies trail. The Land Rover Owners Club is a non-profit organization, with an elected committee who fill various portfolios and duties. The committee members are elected by the members and must be a member of the club for at least one year before becoming eligible to serve on the committee. Her vision for the Club is to get all members to use their Landies as they were meant to be used. Dana has a Police Detective background with the Commercial Branch and focused on white collar crime in particular. Taking up the portfolio of Treasurer is his way of giving back to the LROC. Although relatively new to the Land Rover world, as a software engineer, Jonathan is excited that his skillset can assist in growing the club’s membership and improve processes along the way. Alida joined LROC in 1998 and became a committee member in 2016 taking over the Editing portfolio. She would like to see Landroving include something for everyone and to be an inspiration to all our members to get the most out of the Landy experience: One Life Live it! He looks forward to being Clerk of Events and will perform his best to make trails both interesting and a learning experience for members. Brendon joined LROC in 2007 and became a committee member in 2016 taking over the Driver Training portfolio.